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Customer Story — Smith.ai

Customer Story — Smith.ai

Como Smith.IA economiza 250+ horas semanais com um Zap

logotipo Laudable

Optimized operations at scale

250+ hrs

One Zap analyzes 5,000 calls weekly, eliminating over 10 days of manual work, freeing up teams to focus on coaching and service quality.

Automation Expanded

1000+

Smith.ai uses over 1,000 Zaps across two accounts to streamline both internal processes and client-facing workflows, supporting rapid growth without added headcount.

Consistent customer experience

1+ mi

Zapier helps manage and maintain quality across over a million client conversations over call and chat, ensuring timely, personalized interactions even as volume scales.

Tamanho da empresa

280

Indústria

IT Consulting


Sobre

Smith.ai provides virtual receptionist and AI-powered client communication services for law firms, home services, and other industries.

"The speed at which we can collect feedback ensures that customers know how serious we are about proactively updating their account and makes for a fantastic customer experience."

— Ryan Gough, Principal Solutions Architect at Smith.ai


Coaching call quality at scale

Desafio

Reviewing thousands of daily client calls manually was unsustainable for quality coaching.

Solução

Zapier automates silence detection in call transcriptions using ClickUp and custom JavaScript.

Resultados

250+ hours saved weekly; coaches get real-time visibility into calls needing attention.


Real-time feedback triage improves customer satisfaction

Desafio

Delays in responding to customer feedback risked reducing client satisfaction.

Solução

Zapier routes low feedback scores from Customer Thermometer directly to the right team in Slack and Airtable.

Resultados

Instant visibility and faster responses improve customer experience and prevent escalations.


"Zapier is like the IBM of automation. It allows us to move fast, adapt fast, and keep our clients happy."

— Ryan Gough, Principal Solutions Architect at Smith.ai


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