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Customer Story — Slate Magazine

Customer Story — Slate Magazine

How Slate generated 2,000+ leads and scaled strategy with AI-powered Agents

logotipo Laudable

Leads generated

2000+

AI-powered prospecting Agent identified thousands of qualified leads quickly in a single month, fueling sales pipeline growth.

Horas economizadas

100+

Content optimization, data wrangling, and research now run in the background, freeing up time for strategy.

Time saved

40+ hours

Content enrichment, formatting, and prep now run automatically, which accelerates campaign delivery and reduces lift.

Tamanho da empresa

200-250

Indústria

Mídia


Sobre

Slate is a digital magazine known for its sharp editorial voice.

“Our Zapier agent has generated over 2,000 leads in a single month. It's generated so many leads that we’re still working through them months later.”

— Andrew Harding, VP of Marketing and Content Partnerships at Slate

Automating content marketing tasks

Desafio

Follow-up tasks like SEO metadata, social copy, and video ideas were slowing down the content pipeline.

Solução

Zapier connects Google Sheets and ChatGPT to enrich blog content with SEO, social formats, and video outlines.

Resultados

Slate saves dozens of hours while increasing the quality and strategic impact of every post.


Generating leads at scale

Desafio

Manual prospecting couldn’t keep pace with demand for advertiser outreach.

Solução

An AI-trained Zapier Agent identifies and formats qualified leads, feeding them into Slate’s CRM tools.

Resultados

Over 2,000 qualified leads generated in just one month, with setup taking less time than doing it manually.


Cleaning data chaos

Ao combinar 6,000+ integrações com nossos aplicativos "By Zapier", você pode automatizar tudo o que precisa, exatamente como precisa.

Desafio

Slate’s contact database was disorganized after years of use across platforms.

Solução

The “Data Wrangler” Agent pulls, reformats, and filters leads automatically for CRM upload.

Resultados

Legacy data cleanup now runs in the background, freeing time for strategic outreach.

“What used to be overwhelming is now scalable. I don’t have to choose between doing good work and doing a lot of it. With Zapier, I can do both.”

— Andrew Harding, VP of Marketing and Content Partnerships at Slate

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