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- Slate Magazine

Customer Story — Slate Magazine
Customer Story — Slate Magazine
How Slate generated 2,000+ leads and scaled strategy with AI-powered Agents

Leads generated
2000+
AI-powered prospecting Agent identified thousands of qualified leads quickly in a single month, fueling sales pipeline growth.
Horas economizadas
100+
Content optimization, data wrangling, and research now run in the background, freeing up time for strategy.
Time saved
40+ hours
Content enrichment, formatting, and prep now run automatically, which accelerates campaign delivery and reduces lift.
Tamanho da empresa
200-250
Indústria
Mídia
Sobre
Slate is a digital magazine known for its sharp editorial voice.
“Our Zapier agent has generated over 2,000 leads in a single month. It's generated so many leads that we’re still working through them months later.”
— Andrew Harding, VP of Marketing and Content Partnerships at Slate
Automating content marketing tasks
Desafio
Follow-up tasks like SEO metadata, social copy, and video ideas were slowing down the content pipeline.
Solução
Zapier connects Google Sheets and ChatGPT to enrich blog content with SEO, social formats, and video outlines.
Resultados
Slate saves dozens of hours while increasing the quality and strategic impact of every post.
Generating leads at scale
Desafio
Manual prospecting couldn’t keep pace with demand for advertiser outreach.
Solução
An AI-trained Zapier Agent identifies and formats qualified leads, feeding them into Slate’s CRM tools.
Resultados
Over 2,000 qualified leads generated in just one month, with setup taking less time than doing it manually.
Cleaning data chaos
Ao combinar 6,000+ integrações com nossos aplicativos "By Zapier", você pode automatizar tudo o que precisa, exatamente como precisa.
Desafio
Slate’s contact database was disorganized after years of use across platforms.
Solução
The “Data Wrangler” Agent pulls, reformats, and filters leads automatically for CRM upload.
Resultados
Legacy data cleanup now runs in the background, freeing time for strategic outreach.