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Customer Story — JBGoodwin REALTORS

Customer Story — JBGoodwin REALTORS

How JBGoodwin REALTORS scaled recruiting and content creation with Zapier automation

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RECRUITING INCREASE

37%

JBGoodwin REALTORS use automated workflows to enrich every lead and help recruiters quickly prioritize top candidates.

WORKLOAD REDUCTION

25%

By combining automation and AI, JBGoodwin REALTORS replaces thousands of manual tasks and emails, freeing up recruiter time.

CONVERSATIONS HANDLED

1000+

Zapier Chatbots provide 24/7 AI support for real estate agents via a secure intranet portal, ensuring they always have real-time support.


Tamanho da empresa

1,000

Indústria

Real Estate


Sobre

JBGoodwin REALTORS is a Texas-based real estate brokerage with over 900 agents.

“We’re getting detailed applicant summaries automatically. That used to take a recruiter five to ten minutes per person—if it happened at all.”

— Edward Tull, VP of Technology at JBGoodwin REALTORS

Automating recruiting with lead enrichment

Desafio

Recruiters spent up to 25% of their time manually entering applicant data, making it hard to scale.

Solução

Automated multi-step workflows using Zapier, HubSpot, Gmail, and AI by Zapier to capture, enrich, and summarize candidate data instantly.

Resultados

Recruiters save hours weekly and enable a 37% year-over-year increase in recruiting.


Scaling content creation for 900+ agents

Ao combinar 6,000+ integrações com nossos aplicativos "By Zapier", você pode automatizar tudo o que precisa, exatamente como precisa.

Desafio

One marketing coordinator couldn’t keep up with the content needs of 900+ agents.

Solução

Zapier Agents auto-generate blog posts, news summaries, and social content weekly.

Resultados

Delivered ready-to-post content at scale, eliminating bottlenecks and increasing agent visibility online.

“Zapier is constantly ahead of me. With other platforms, I wait for features. With Zapier, I build them myself.”

— Edward Tull, VP of Technology at JBGoodwin REALTORS

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