Elisa is freelance content writer for B2B companies and ghostwriter for people with thoughts to share but no or interest in writing. She helps organizations use words to inspire, motivate, and connect people.
Elisa Silverman
Elisa's articles
By Elisa Silverman
•
6 min de leitura
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More from Elisa
Comparações de aplicativos
Roam vs. Notion: Which note-taking app is better?
The variable flexibility of Roam and Notion makes it difficult to compare them apples-to-apples. But I soldiered on by focusing mostly on their value for research and note-taking. After spending a ton of time with each app, here's what I found.
By Elisa Silverman
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8 min de leitura
Dicas de marketing
Zero-click and no-click content
No-click and zero-click content are types of standalone content (usually at the top of the funnel) that provide your market with useful information, asking nothing in return.
By Elisa Silverman
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7 min de leitura
Dicas de marketing
Why customer marketing should be a priority—and how to make it one
Nobody enjoys being taken for granted. Customers are no different. If you want to keep them, increase their individual sales, and perhaps make unofficial ambassadors out of them, you need to continue marketing to them.
By Elisa Silverman
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8 min de leitura
Dicas de marketing
Choose your words carefully: How to build a brand lexicon for your marketing
Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.
By Elisa Silverman
•
7 min de leitura
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