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How Facebook uses the Workflow API to facilitate Zap creation for a high-value use case

Featuring: Zap Creation using the Workflow API and Quick Account Creation

Dive into the API docs

About Facebook Lead Ads

Facebook Lead Ads help businesses capture high-quality leads directly from Facebook and Instagram—making it easy for people to sign up, request info, or express interest without ever leaving the platform.

How Facebook Lead Ads used paired the Workflow API with Task Sponsorship

  • Facebook Lead Ads embedded the Zap creation experience into their platform using the Workflow API to build a more tailored and native-feeling workflow setup experience for their users.
  • Facebook Lead Ads uses Quick Account Creation for a seamless, accelerated sign-up experience, allowing first-time Zapier users to skip the standard onboarding.
  • Facebook Lead Ads offers Zapier-powered automation without requiring users to manage their own Zapier accounts or billing.