Confection + Facebook Custom Audiences
Add new Confection leads to Facebook Custom Audiences
Cookies and persistent front-end identifiers like browser, user, and device IDs have become unstable and unreliable. Confection uses a blend of predictive algorithms and AI to link UUIDs that have similar traits, assign them probable “likeness” scores of 1-99%, and consolidate them into single user records. Once a consolidated UUID record reaches the likeness threshold of "85," Confection will write that UUID's email to a Facebook Custom Audience.
Cookies and persistent front-end identifiers like browser, user, and device IDs have become unstable and unreliable. Confection uses a blend of predictive algorithms and AI to link UUIDs that have similar traits, assign them probable “likeness” scores of 1-99%, and consolidate them into single user records. Once a consolidated UUID record reaches the likeness threshold of "85," Confection will write that UUID's email to a Facebook Custom Audience.
- When this happens...New Lead
Triggers when a UUID is significant enough to be classified as a lead. You define the field of significance and if a UUID gets a value for this field, the zap will trigger.
- automatically do this...Get All Related UUIDs
This action will retreive all UUIDs that have a likeness score of at least 50 (default) with the provided UUID. The likeness score can be customized in configuration.
- then do this!Add Email to Custom Audience
Adds an email address to an existing custom audience.
- Free forever for core features
- 14 day trial for premium features & apps
Event NameRequired
Help Text
Try ItNew or Updated UUID
Triggers when any UUID is created or updated. To learn more about how Confection handles UUIDs, visit
Try ItUUIDRequired
Custom AudienceRequired
EmailRequired
Field of SignificanceRequired
Help Text
Try ItUUIDRequired
Likeness Score
Should this step be considered a success if no results are found?
NameRequired
Description
Custom AudienceRequired
EmailRequired