Google Ads + Luma

Track new Luma guests by sending offline conversions in Google Ads

When a new guest registers on Luma, this workflow instantly provides a solution to track this activity in Google Ads by sending offline conversion data. This means you can conveniently monitor your new registrations in real-time and effortlessly leverage this data for more targeted marketing efforts. So, maximize your advertising impact and reduce your manual workload with this efficient automation.

When this happens...
Guest Registered
Triggers when a new guest registers for an event (fires once even if guest has multiple tickets)
TriggerInstant
automatically do this!
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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Supported triggers and actions

Calendar Event Added
Triggers when an event is added to a calendar
Trigger
Instant
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Event Created
Triggers when a new event is created
Trigger
Instant
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Guest Registered
Triggers when a new guest registers for an event (fires once even if guest has multiple tickets)
Trigger
Instant
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Ticket Registered
Triggers for each individual ticket when a guest registers (fires multiple times if guest buys multiple tickets)
Trigger
Instant
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- Use Google Ads as...Required
Trigger
Polling
Try It

- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Email addressRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...Required
- NameRequired
- Description
- Message
Action
Write

- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- Use Google Ads as...Required
- NameRequired
Action
Search

Calendar Person Subscribed
Triggers when someone subscribes a calendar
Trigger
Instant
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Event Updated
Triggers when an event is updated
Trigger
Instant
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Guest Updated
Triggers when a guest's approval status changes, when they're checked in, or when they update their registration
Trigger
Instant
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- EmailRequired
- Name
- Tags
Action
Write
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- Use Google Ads as...Required
- NameRequired
- Description
- Message
Action
Search or write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn more