Formless, Typeform's pioneering AI solution that elevates data collection through engaging, natural conversations.

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* **Bonus:** It’s free—[Zaps that send data to the LinkedIn Conversions API](https://zapier.com/l/linkedin-conversions-integration?utm_campaign=linkedinads_zap_editor&utm_medium=in-app) don’t count against your task usage.
* **Extra Perk:** [Get $500 in LinkedIn ad credit when you spend $500](https://business.linkedin.com/en-us/marketing-solutions/cx/25/10/usd-sxgy-500-mpp-zapier) on a new campaign within 30 days.

If this dropdown is empty, [create a Conversion that has a "Data Source" of "Conversions API"](https://cdn.zappy.app/9022540f5d7341601103958ccff3f5ac.png) in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.

Advertisers need to [enable enhanced conversion tracking from Campaign Manager](https://www.linkedin.com/help/lms/answer/a423304/enable-first-party-cookies-on-a-linkedin-insight-tag) in order to activate first party cookies that appends a click ID parameter `li_fat_id` to the click URLs.

If you use this field, you must also fill in the "Last Name" field.

If you use this field, you must also fill in the "First Name" field.

If you use this field, you must also fill in the "First Name" and "Last Name" fields.

Must be a [two-letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2), like `US`. If you use this field, you must also fill in the "First Name" and "Last Name" fields.

This is generated when users submit Linkedin Lead-gen forms, and can be downloaded via [Campaign Manager UI](https://www.linkedin.com/help/lms/answer/a425750) or [Lead Sync API](https://learn.microsoft.com/en-us/linkedin/marketing/lead-sync/leadsync?view=li-lms-2024-08&tabs=http).

If you use this field, you must also fill in the "Currency" field.

Must be in [ISO format](https://en.wikipedia.org/wiki/ISO_4217) (e.g. `USD`).

If this field is left empty, we will default to the time the Zap ran.

A unique ID that can be defined by the advertiser.

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

LinkedIn Conversions

Whenever a new response arrives in your formless app, this workflow swiftly sends a Conversion Event to your LinkedIn Conversion app. It helps you keep track of your engagement on LinkedIn without manually transferring data from formless app. This automation ensures real-time tracking of conversions, saving you time and effort.

formless + LinkedIn Conversions

Send LinkedIn Conversion events for every new response in formless

Supported triggers and actions

New Response

Send Conversion Event

About formless

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About LinkedIn Conversions

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