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Partner Solutions

Join thousands of partners who use Zapier to bring automation to their users.


Make your customers happier with Zapier

Seamless discovery

Help users easily discover integrations where they're looking for them—all without ever leaving your app.

Immediate adoption

Display pre-made templates inside your product so users can start automating in minutes.

Better retention

Retain customers longer, reduce churn, drive upgrades, and improve their lifetime value.

Zero distraction

Focus on building your core product without sacrificing valuable engineering resources to embed Zapier.

Achieve more with our partner tools

Full Zapier Experience

All-in-one embedding solution

The Full Zapier Experience is the quickest—and easiest—way to surface your Zapier integration, available app connections, popular Zap templates, and Zaps your users can set up inside your product.

Powerful APIs

Powerful APIs

Our Partner API lets you build a fully integrated user experience that matches your product's look and feel—and allows your users to discover and set up Zaps without ever leaving your app.

Improve user adoption by embedding Zapier

Want a seamless automation experience inside your app without the lengthy API setup?

With the Full Zapier Experience, your users can sign up for Zapier and discover, create, and edit all of their automations without ever leaving your product—no coding required.


Showcase your integration to users with the App Directory. Add your dynamic app directory—powered by Zapier's library of integrations—straight to your site with just one line of code. Users can search through thousands of apps to pair with yours and view popular workflows at a glance.



New Zapier users can stay in the flow of your product when setting up Zaps for the first time. The Automatic Account Creation feature allows users to sign up for Zapier without leaving your product so they can get started with zero distractions.



Get stickier, higher-value users by showing off your most popular Zap templates anywhere they make sense. That can be in blog posts, help articles, or even product pages. Your Zap templates update automatically based on popularity, so you never need to make manual updates.



Zap Manager shows your users all the Zaps they've built with your app without leaving your product. They can view their Zap data, gain insight into how much time they've saved, and discover even more handy workflows that keep them in your product longer.


Giving users a better experience is always a top priority for us, and [embedding Zapier] fits perfectly with that value. It unlocks a world of opportunities for our users, cementing Any.do as the hub and source of truth for their day-to-day tasks.

Roy Povarchik

Head of Growth, Any.do

Powerful APIs

Smart, end-to-end functionality

When it comes to delivering the best user experience, there are no boundaries with Zapier's Partner API. Give your developer team complete control over how your users experience Zapier within your product—from account creation to managing Zaps. Customize styling, streamline Zap setup for users, and more with the Partner API.

Smart, end-to-end functionality

Frequently Asked Questions