When this happens...
CallRailPhone Call Started
Then do this...
Raven ToolsCreate Keyword

Matching up your incoming calls to your paid search traffic can cause quite a headache. This Zapier integration spells relief by automatically adding new search keywords into the Raven Tools' keyword dashboard each time a call comes in from a keyword.

How It Works

  1. A new call is received in CallRail
  2. Zapier adds the caller keyword to Raven Tools

What You Need

  • CallRail account
  • Raven Tools account
Raven Tools is a Premium integration on Zapier.

Why Zapier?


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It's easy to connect CallRail + Raven Tools and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
Phone Call Completed

Triggers shortly after an inbound phone call is completed and includes post call fields (e.g. recording URL, duration, etc.)

Create Keyword

Create a new keyword for a domain.

Phone Call Started

Triggers when an inbound phone call is started.

SMS Received

Triggers when an SMS message is received.

New Keyword

Triggers when a new keyword is added.

Company Created

Triggers when a new Company is created.

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Become a Zapier Integration Partner

CallRail provides call tracking and analytics for online and offline marketing campaigns. We make it easy to track phone call conversions from PPC, SEO, web referrals, and direct marketing.

Raven Tools helps your fowl SEO skills.

See Raven Tools Integrations