Connect Intercom to Google Ads and automate any workflow

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

Create your first workflow

Quickly connect Intercom to Google Ads with a Zapier template.

Our most popular template

Add new Intercom users to Google Ads Custom Lists
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Google Ads + Intercom
Add new Intercom users to Google Ads Customer Lists
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Google Ads + Intercom
Add Contact to Customer List With Email in Google Ads for New User in Intercom
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Google Ads + Intercom
Log new conversations on Intercom as offline conversions in Google Ads
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Delay by Zapier + Filter by Zapier + Google Ads + 1 more
Add Contact to Customer List With Email in Google Ads for New Lead in Intercom
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Google Ads + Intercom
Add new Intercom users to a Google Ads customer list
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Google Ads + Intercom

Add new Intercom users to Google Ads Custom Lists

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Google Ads + Intercom

Add new Intercom users to Google Ads Customer Lists

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Google Ads + Intercom

Add Contact to Customer List With Email in Google Ads for New User in Intercom

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Google Ads + Intercom

Log new conversations on Intercom as offline conversions in Google Ads

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Delay by Zapier + Filter by Zapier + Google Ads + 1 more

Add Contact to Customer List With Email in Google Ads for New Lead in Intercom

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Google Ads + Intercom

Add new Intercom users to a Google Ads customer list

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Google Ads + Intercom

Add contacts to a Google Ads customer list for new lead added emails on Intercom
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Google Ads + Intercom
Relay Google Ads offline conversion events for new users on Intercom
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Delay by Zapier + Filter by Zapier + Google Ads + 1 more

How Zapier works

Zapier makes it easy to integrate Intercom with Google Ads - no code necessary. See how you can get setup in minutes.

Select a trigger from Intercom

A trigger is an event that starts your Zap and runs the workflow. For example, with Intercom, a trigger could be "Lead Added Email."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Intercom to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

Connect Intercom and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Connect Intercom and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Lead Added Email
Triggers when a Lead enters an email address.
Trigger
Instant
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New Lead
Triggers when a new Lead is created.
Trigger
Instant
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- Which Tag?
Trigger
Instant
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New Company
Triggers when a new Company is created.
Trigger
Instant
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New Ticket
Triggers when a new Ticket is created in Intercom.
Trigger
Instant
Try It

- Which Tag?
Trigger
Instant
Try It
- Updates
  Required
- Update sample
Trigger
Instant
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New Unsubscription
Triggers when a user unsubscribes from Intercom.io emails.
Trigger
Instant
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- Contact identifier type
  Required
- Tag
  Required
Action
Write
- Contact identifier type
  Required
- Tag
  Required
Action
Write
- Contact Identifier
- Note Text
  Required
Action
Write
- Company
  Required
- Company Name
  Required
- Untag?
Action
Write
- Tag
  Required
- Company Name
  Required
- Email
  Required
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Write
- Email
  Required
- Custom Attributes
- Created At
- User ID
- Company Name
  Required
- IP Address
Action
Write
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
- User Association Note
- Company Name
  Required
- Plan
- Size
- Website
- Industry
- Custom Attributes
- Monthly Revenue
Action
Search or write
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
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- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Company Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Company Name
  Required
Action
Search

Lead Converted to User
Triggers when a lead converts to a user.
Trigger
Instant
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Contact Replied
Triggers when a Contact replies to a Conversation in Intercom.
Trigger
Instant
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- Message body format
Trigger
Instant
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New Conversation
Triggers when a new Conversation is created by a User in Intercom.
Trigger
Instant
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New User
Triggers when a new User is created.
Trigger
Instant
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Updated Contact
Triggers when a Contact is updated in Intercom.
Trigger
Instant
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- Which Tag?
Trigger
Instant
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- Email
  Required
- Note Text
  Required
Action
Write
- Event name
  Required
- Created at
- Contact identifier type
  Required
- Metadata
Action
Write
- Tag
  Required
- Reply Type
  Required
- Note Text
  Required
- Attachments
Action
Write
- From
  Required
- To
  Required
- Message Type
  Required
- Note Text
  Required
- Subject
- Template
- Create Conversation Without Contact Reply?
Action
Write
- Company
  Required
- Monthly Revenue
- Plan
- Custom Attributes
Action
Write
- Email
  Required
- Company Name
  Required
- User ID
- Company
  Required
- Unsubscribed From Emails
- Phone Number
- Created At
- IP Address
- Custom Attributes
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Note Text
  Required
Action
Write
- Search Mode
- Search Value
Action
Search
- Search Mode
- Search Value
- User Association Note
- Company Name
  Required
- Plan
- Size
- Website
- Industry
- Custom Attributes
- Monthly Revenue
Action
Search or write
- Search Mode
- Search Value
- Tag
  Required
- Company Name
  Required
- Email
  Required
- Phone Number
- Unsubscribed From Emails
- Created At
- IP Address
- Custom Attributes
Action
Search or write
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Company Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Note Text
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Company Name
  Required
- Description
- Message
Action
Search or write

Learn how to automate Intercom on the Zapier blog.

Automate Google Ads: get inspired on the Zapier blog

About Intercom

Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity.

Help

Related categories

Customer Support

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Inbound Now

Marketing Automation, WordPress

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Help

Related categories

Similar apps

Facebook Lead Ads

Ads & Conversion, Facebook

AdRoll

Ads & Conversion

Join millions worldwide who automate their work using Zapier

Other Intercom + Google Ads Integrations

google-analytics

facebook-custom-audiences

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Connect Intercom to Google Ads and automate any workflow

Create your first workflow

Add new Intercom users to Google Ads Custom Lists

Add new Intercom users to Google Ads Customer Lists

Add Contact to Customer List With Email in Google Ads for New User in Intercom

Log new conversations on Intercom as offline conversions in Google Ads

Add Contact to Customer List With Email in Google Ads for New Lead in Intercom

Add new Intercom users to a Google Ads customer list

Add new Intercom users to Google Ads Custom Lists

Add new Intercom users to Google Ads Customer Lists

Add Contact to Customer List With Email in Google Ads for New User in Intercom

Log new conversations on Intercom as offline conversions in Google Ads

Add Contact to Customer List With Email in Google Ads for New Lead in Intercom

Add new Intercom users to a Google Ads customer list

Add contacts to a Google Ads customer list for new lead added emails on Intercom

Relay Google Ads offline conversion events for new users on Intercom

How Zapier works

Select a trigger from Intercom

Setup an action from Google Ads

That’s it! You just connected Intercom to Google Ads

Connect Intercom and Google Ads to integrate crucial parts of your business

Automate your lead management and improve conversions

Connect Intercom and Google Ads to unlock the power of automation

Supported triggers and actions

Learn how to automate Intercom on the Zapier blog.

5 ways to automate Intercom with Zapier

Automate Google Ads: get inspired on the Zapier blog

Track offline conversions in Google Ads with Zapier

5 ways to automate Google Ads with Zapier

Join millions worldwide who automate their work using Zapier

Other Intercom + Google Ads Integrations

Other Intercom + Google Ads Integrations