Zapier White Label: Your product, Zapier's infrastructure
Embed Zapier's 9,000+ app integrations in your product for your users. No competitor funnel or third-party branding—just your UI and your brand.
BUILT FOR THE AGENTIC ERA
Build workflows, native automations, and agents on one platform
Whether your users build workflows, expect native automation, or want to talk to an agent, let them ship it with Zapier's integration layer instead of building connectors yourself.
Give your agent access to every app
Your agent calls the tools; Zapier handles the auth and APIs across 9,000+ apps. Users connect their accounts inside your product without ever logging in to Zapier.
Extend your workflow builder
Already have a workflow builder? Add 40,000+ triggers and actions across 9,000+ apps without researching a single API schema.
Ship native automation as a feature
Zapier creates and runs the automation behind the scenes. Embedding with Zapier White Label means it just works for your users.
Building integrations is a roadmap tax
Every app your customers ask for is weeks of engineering, ongoing maintenance, and a connector that breaks the moment a partner changes their API. It pulls your team off the product they’re supposed to be building — and it only gets worse at scale.
Comment ça marche
Demande d'accès
Get credentials and a sandbox so your team can start integrating quickly.
Users connect their apps (in your UI)
Embed Zapier-powered connections so users authorize accounts without leaving your product. Zapier manages OAuth, tokens, and renewals.
Run automations in the background
Trigger actions and workflows via API and return results directly to your product—no Zapier account, UI, or billing for end users.
Capacités performantes. Aucune maintenance.
Every connector to every app, maintained by the team that’s been connecting apps for 15 years. You build your product. We handle everything else.
✓ OAuth client management
✓ Rate limit handling
✓ App connection UI
✓ Security reviews and renewals
✓ Error recovery and retries
✓ Token refresh logic
✓ API versioning and updates
✓ SOC 2 infrastructure
✓ Procurement and compliance
Embed Zapier's full platform under your brand
Give your users the integrations they want without sacrificing governance. Every connection runs on SOC 2 certified infrastructure with OAuth, fine-grained access controls, and a single source of truth for what's connected and what it can do. With Zapier White Label, the same security review that protects Zapier protects your users.
Pourquoi les équipes choisissent Zapier plutôt qu'une solution iPaaS intégrée traditionnelle
| Zapier en marque blanche | iPaaS intégré traditionnel | |
|---|---|---|
Apps | 9,000+ | 130-1,200 |
Conçu pour les agents | Appel d’outils natif dans l’ensemble de notre catalogue d’applis | Module complémentaire, catalogue limité |
Votre image de marque | Expérience produit entièrement personnalisée. Zapier s’affiche uniquement sur les écrans OAuth tiers standard. | Varie, mais il s’agit souvent d’une étape de connexion visible |
Maintenance | Zapier fait fonctionner chaque connecteur | Vous maintenez ou co-maintenez |
Tarifs | Usage-based pricing | Principalement une tarification par siège ou par paliers |
Who should try early access?
You want to give your customers access to their favorite tools without building connections yourself, and you want a working prototype in hours, not months.
Real users asking for agent connections
A technical team ready to build
Paying customers, not just internal use
Intégrez Zapier. Gardez votre marque.
Demandez un accès anticipé et obtenez un prototype opérationnel cette semaine.