Google Analytics 4 + Spotify

Create conversion events in Google Analytics 4 for new tracks played in Spotify

Boost your digital marketing efforts with this effective workflow. When a fresh track is played on Spotify, it instantly prompts the creation of a conversion event for a selected property in Google Analytics 4. This helps to delve deeper into user activities and tastes, enhancing your promotional campaigns, and supplying crucial data for audience scrutiny and marketing-oriented decisions.

Boost your digital marketing efforts with this effective workflow. When a fresh track is played on Spotify, it instantly prompts the creation of a conversion event for a selected property in Google Analytics 4. This helps to delve deeper into user activities and tastes, enhancing your promotional campaigns, and supplying crucial data for audience scrutiny and marketing-oriented decisions.

  1. When this happens...
    SpotifySpotify
    New Played Track

    Triggers when a track finishes playing. Use with a Filter step to only trigger when particular song/s plays.

    TriggerPolling
  2. automatically do this!
    Google Analytics 4Google Analytics 4
    Create Conversion Event for a Property

    Creates a new Conversion Event for a Property.

    ActionWrite
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Supported triggers and actions

    • PlaylistRequired

    • URIsRequired

    • Position

    Action
    Write
    • Artist IDRequired

    Action
    Write
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google-analytics-4 logo

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

Related categories

  • Analytics
  • Google
spotify logo
spotify logo

About Spotify

Spotify is a music streaming service that provides digital content from record labels and media companies.
Learn more

Related categories

  • Video & Audio