Google Analytics 4 + MailerLite

Track new MailerLite group subscribers by creating measurements in Google Analytics 4

Boost your digital marketing strategy with this efficient workflow. When a new subscriber is added to a group in MailerLite, it instantly creates a new measurement in Google Analytics 4. This process lets you track, analyze and augment your email marketing performance with precision, providing valuable insights to help you reach your audience more effectively.

When this happens...
Subscriber Added to Group
Triggers when a subscriber is added to a group.
TriggerInstant
automatically do this!
Create Measurement
Creates a new measurement property secret.
ActionWrite

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Supported triggers and actions

Subscriber Clicked Campaign Link
Triggers when a subscriber clicks a link in a campaign.
Trigger
Instant
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Campaign Sent
Triggers when a campaign has been sent out.
Trigger
Instant
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- Subscriber GroupRequired
Trigger
Instant
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Subscriber Bounced
Triggers when an email to a subscriber bounces.
Trigger
Instant
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Subscriber Deleted
Triggers when a subscriber is deleted or forgotten.
Trigger
Instant
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- AutomationRequired
Trigger
Instant
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Subscriber Fields Updated
Triggers when the subscriber fields have been updated.
Trigger
Instant
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- EmailRequired
- New EmailRequired
Action
Write
- Group nameRequired
Action
Write
- Subscriber GroupRequired
- EmailRequired
Action
Write
- EmailRequired
Action
Write
- Email or nameRequired
Action
Search
- Event NameRequired
Action
Write
- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write

Subscriber Opened Campaign
Triggers when a subscriber opens a campaign.
Trigger
Instant
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Spam Complaint
Triggers when a subscriber issues a spam complaint about an email.
Trigger
Instant
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- AutomationRequired
Trigger
Instant
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Subscriber Created
Triggers when a subscriber was created on your mailing list.
Trigger
Instant
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- Subscriber GroupRequired
Trigger
Instant
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Subscriber Unsubscribed
Triggers when a subscriber has unsubscribed from your mailing list.
Trigger
Instant
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- Subscriber GroupRequired
- EmailRequired
Action
Write
- Campaign nameRequired
- Email subjectRequired
- Email sender nameRequired
- Email from addressRequired
- Email contentRequired
- Subscriber Groups
- Subscriber Segments
Action
Write
- Subscriber Groups
- EmailRequired
- Resubscribe
Action
Write
- Campaign nameRequired
- Email subjectRequired
- Email sender nameRequired
- Email from addressRequired
- Email contentRequired
- Subscriber Groups
- Subscriber Segments
Action
Write
- Group nameRequired
Action
Search
New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
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- Measurement Display NameRequired
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

Related categories

About MailerLite

MailerLite’s super-fast email marketing platform helps you grow your business online using innovative email designs, automations, email segmentation and intuitive no-code tools to create websites, landing pages, and signup forms.

Learn more