Google Analytics 4 + MailerLite

Add new MailerLite group subscribers and create conversion events for properties in Google Analytics 4

Capture every opportunity to make conversions grow by streamlining your email marketing process. With this workflow, as soon as a subscriber is added to a group in MailerLite, it immediately results in the creation of a conversion event for your selected property in Google Analytics 4. Enhance your email marketing impact, monitor trends, and decipher user behavior without lifting a finger.

When this happens...
Subscriber Added to Group
Triggers when a subscriber is added to a group.
TriggerInstant
automatically do this!
Create Conversion Event for a Property
Creates a new Conversion Event for a Property.
ActionWrite

Start free with email

Start free with Google

Start free with email

Start free with Google

Free forever for core features
14 day trial for premium features & apps

Supported triggers and actions

Subscriber Clicked Campaign Link
Triggers when a subscriber clicks a link in a campaign.
Trigger
Instant
Try It
Campaign Sent
Triggers when a campaign has been sent out.
Trigger
Instant
Try It
- Subscriber GroupRequired
Trigger
Instant
Try It
Subscriber Bounced
Triggers when an email to a subscriber bounces.
Trigger
Instant
Try It
Subscriber Deleted
Triggers when a subscriber is deleted or forgotten.
Trigger
Instant
Try It

- AutomationRequired
Trigger
Instant
Try It
Subscriber Fields Updated
Triggers when the subscriber fields have been updated.
Trigger
Instant
Try It

- EmailRequired
- New EmailRequired
Action
Write
- Group nameRequired
Action
Write
- Subscriber GroupRequired
- EmailRequired
Action
Write
- EmailRequired
Action
Write
- Email or nameRequired
Action
Search
- Event NameRequired
Action
Write
- Report Start DateRequired
- Report End DateRequired
- Date NameRequired
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write

Subscriber Opened Campaign
Triggers when a subscriber opens a campaign.
Trigger
Instant
Try It
Spam Complaint
Triggers when a subscriber issues a spam complaint about an email.
Trigger
Instant
Try It
- AutomationRequired
Trigger
Instant
Try It
Subscriber Created
Triggers when a subscriber was created on your mailing list.
Trigger
Instant
Try It
- Subscriber GroupRequired
Trigger
Instant
Try It
Subscriber Unsubscribed
Triggers when a subscriber has unsubscribed from your mailing list.
Trigger
Instant
Try It
- Subscriber GroupRequired
- EmailRequired
Action
Write
- Campaign nameRequired
- Email subjectRequired
- Email sender nameRequired
- Email from addressRequired
- Email contentRequired
- Subscriber Groups
- Subscriber Segments
Action
Write
- Subscriber Groups
- EmailRequired
- Resubscribe
Action
Write
- Campaign nameRequired
- Email subjectRequired
- Email sender nameRequired
- Email from addressRequired
- Email contentRequired
- Subscriber Groups
- Subscriber Segments
Action
Write
- Group nameRequired
Action
Search
New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It
- Measurement Display NameRequired
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

Related categories

About MailerLite

MailerLite’s super-fast email marketing platform helps you grow your business online using innovative email designs, automations, email segmentation and intuitive no-code tools to create websites, landing pages, and signup forms.

Learn more