Select “Yes” to [stop this Zap step](https://help.zapier.com/hc/en-us/articles/20505304170637-Review-Zap-run-statuses#h_01HD20969HPZ01ENM30NQR79X5) if the app returns an error and enable automatic authentication refresh. Select “No” to run the Zap step regardless of errors. Learn more about [API Request action error handling](https://help.zapier.com/hc/en-us/articles/12899473501453#h_01JKRBY68EDXBB1V817DSTRZ0N).

Requests can only be made to domains associated by this application. Read more about [API Request Setup](https://help.zapier.com/hc/en-us/articles/12899607716493).

Any parameters added to a URL will be URL-encoded and appended to the request URL to pass additional data to the API request.

These headers and values will be applied to the request in addition to any headers created as part of authentication. Authentication headers are added automatically.

Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, `{"foo": "bar"}` is perfectly valid.

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

Google Forms

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

If this dropdown is empty, [create a Conversion that has a "Data Source" of "Conversions API"](https://cdn.zappy.app/9022540f5d7341601103958ccff3f5ac.png) in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.

Advertisers need to [enable enhanced conversion tracking from Campaign Manager](https://www.linkedin.com/help/lms/answer/a423304/enable-first-party-cookies-on-a-linkedin-insight-tag) in order to activate first party cookies that appends a click ID parameter `li_fat_id` to the click URLs.

If you use this field, you must also fill in the "Last Name" field.

If you use this field, you must also fill in the "First Name" field.

If you use this field, you must also fill in the "First Name" and "Last Name" fields.

Must be a [two-letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2), like `US`. If you use this field, you must also fill in the "First Name" and "Last Name" fields.

This is generated when users submit Linkedin Lead-gen forms, and can be downloaded via [Campaign Manager UI](https://www.linkedin.com/help/lms/answer/a425750) or [Lead Sync API](https://learn.microsoft.com/en-us/linkedin/marketing/lead-sync/leadsync?view=li-lms-2024-08&tabs=http).

If you use this field, you must also fill in the "Currency" field.

Must be in [ISO format](https://en.wikipedia.org/wiki/ISO_4217) (e.g. `USD`).

If this field is left empty, we will default to the time the Zap ran.

A unique ID that can be defined by the advertiser.

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

LinkedIn Conversions

Boost your LinkedIn Conversion performance seamlessly with this workflow. When there's a new response in Google Forms, it will trigger a Conversion Event in LinkedIn, allowing you to measure your marketing impact better and faster. It's an excellent solution for those looking to streamline their performance monitoring without manual effort.

Google Forms + LinkedIn Conversions

Send LinkedIn Conversion events for new Google Forms responses

Supported triggers and actions

New Form Response

API Request (Beta)

New or Updated Form Response

Send Conversion Event

About Google Forms

Related categories

Similar apps

Zapier Interfaces

About LinkedIn Conversions

Related categories

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