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- Gain access to Zapier Partner Program benefits
- Tap into millions of existing users
- Instantly connect your product to 9,000+ popular apps
Power your product or AI agent with 9,000 app integrations
Use Zapier's Workflow API and 9,000 integrations to power a built-in automation experience, integration marketplace, or AI workflows. Zapier handles auth, infrastructure, and support, so you can move fast, at enterprise scale.
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HOW IT WORKS
Watch how TikTok enables seamless conversion with Zapier
Powered by Zapier offers flexible options to best fit your business needs
Embed Zapier in your product with pre-existing tools
- Free to build
- Custom branding for a seamless user experience
- Embed automation directly into your product with Zapier's Workflow API
- Fully managed authentication
- Power AI agents
- Gain access to Zapier Partner Program benefits
New
Unlock free automation for your users
- Provide mission-critical use cases via Zapier
- Differentiate your product from competitors
- Developer and end-user support included
- Go-to-market collaboration—reach millions of Zapier users
- Lower total cost of ownership for your users
Connect your users to thousands of apps with effortless authentication and real-time data flow
Unlock seamless automation for your users
Bring automation into your product with our full suite of embed tools.
App Directory
Add Zapier's entire app directory to your product while maintaining control over which integrations are surfaced to your users.
Explore the app directoryWorkflow API
Use the Workflow API to let users create and manage automated workflows directly in your product, using your own UI.
See a workflow exampleAuthentication
Skip building auth flows for every integration and let Zapier handle it for you.
View authentication optionsZapier MCP platform
Use Zapier MCP to connect your AI agent or tool to 9,000 apps.
Get started with Zapier MCPRun Zapier-powered actions from your own workflow builder
Why integration alone can’t meet modern AI demands
Let users run actions in 9,000+ apps — right from your UI.
Unlock 30,000+ ready-to-run actions - instantly accessible.
Embed automation directly into your product
Give your users access to 9,000+ integrations, without extra billing or complexity. Cover usage fees, streamline workflows, and deliver a frictionless experience. Fill out the form to learn more.
Zapier vs OEM
While traditional OEM solutions focus on complete customization, Powered by Zapier delivers immediate access to a vast integration ecosystem with proven reliability.
| Feature | Powered by Zapier | OEM / White label / iPaaS |
|---|---|---|
Available integrations | 9,000+ offered out of the box | Often requires building custom templates one by one |
End-user authentication | Fully managed Zapier OAuth | Create and manage your own OAuth apps with third-party products |
End-user support | Zapier supports all end users directly | Hire in-house support reps or outsource support to iPaaS vendor |
Speed-to-launch | Around 2 weeks to build an integration, 1-4 weeks to embed in your product | Often requires a team of engineers to build and maintain |
Branding | Zapier and partner custom co-branding | Full OEM branding |
What our partners have to say
We chose Powered by Zapier over the more out-of-the-box embedded solution Zapier provides because we wanted complete, full control over the look, feel and flow within our UI so we could build an experience that made sense for our business.
Christa Brehm, Senior Partner Solutions Engineer at LinkedIn
Zapier usage is currently driving 52% of conversion events that TikTok is seeing on our ad platform.
Nick O’Connor, Product Partnerships at TikTok
We proactively encourage our customers to connect their tech stacks with Unbounce using Zapier. It makes our customers' lives easier when their tools can seamlessly interact with one another, and, in turn, it drives long-term business health and customer retention for us.
Robert Cameron, Product Manager at Unbounce