Create a new record or update an existing record in your app.
Send Other Event
Publish other events to Conversions API
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.