Marketo + The Value Builder System™

Create value builder system™ contacts from new Marketo leads

Streamline your lead management process by connecting Marketo to The Value Builder System™ with this seamless automation. Whenever a new lead is generated in Marketo, their contact details will be automatically added as a new contact in The Value Builder System™. Save time, stay organized, and ensure no important lead falls through the cracks.

When this happens...
New Lead
Triggers when a new lead is created.
TriggerPolling
automatically do this!
Create Contact From Email
Create a new contact based on email address.
ActionWrite

Start free with email

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Start free with email

Start free with Google

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Supported triggers and actions

- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company IDRequired
Action
Write
- Api Docs Info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write

- E-Mail AddressRequired
- Additional fields to retrieve
Action
Search
- Company NameRequired
- External Company IDRequired
Action
Search or write

New Activity Feed
Triggers when a new activity feed is added to Value Builder.
Trigger
Instant
Try It
Opened Email by Contact
Triggers when a contact opens an email.
Trigger
Instant
Try It
Sent Email to Contact
Triggers when a contact is sent an email.
Trigger
Instant
Try It
New Contact
Triggers when a new contact is added to Value Builder.
Trigger
Instant
Try It
Update Contact
Triggers when a specified property is updated on any contact.
Trigger
Instant
Try It
- EmailRequired
- TitleRequired
- DescriptionRequired
- DateRequired
Action
Write
- EmailRequired
- TagRequired
Action
Write
- EmailRequired
Action
Write
- EmailRequired
- What is the purpose of opening this engagement?Required
- Who are you opening the engagement for?Required
- Is the Business Owner paying for the engagement?Required
- Would it be helpful to discuss this engagement with your Customer Success Manager?Required
Action
Write
- EmailRequired
- First NameRequired
- Last NameRequired
- Company NameRequired
- CountryRequired
- City
- Address
- Phone
Action
Write

- List
- Additional Fields
Trigger
Polling
Try It
- Zap Id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Trigger
Instant
Try It
- ListRequired
- LeadRequired
Action
Write
- Partition
Action
Write
- Company NameRequired
Action
Search
- Field to searchRequired
- Search valueRequired
- Additional fields to retrieve
Action
Search
- E-Mail AddressRequired
- Additional fields to retrieve
- Partition
Action
Search or write
Clicked Email by Contact
Triggers when a contact clicks a link on CTA in an email.
Trigger
Instant
Try It
Open/Click Contact Email
Triggers when a contact interacts with an email (open, click).
Trigger
Instant
Try It
Engagement Program Activated
Triggers when an engagement program is activated for a contact.
Trigger
Instant
Try It
Unsubscribe Contact From Nurture Cycle
Triggers when a contact unsubscribes from Nurture Cycle.
Trigger
Instant
Try It
- EmailRequired
Action
Write
- EmailRequired
- SubjectRequired
- NoteRequired
Action
Write
- First NameRequired
- Last NameRequired
- EmailRequired
- Company NameRequired
- CountryRequired
Action
Write
- ToRequired
- SubjectRequired
- Body TypeRequired
- BodyRequired
Action
Write
- EmailRequired
Action
Write
- EmailRequired
Action
Search

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn more

Related categories

Marketing Automation

Similar apps

About The Value Builder System™

Value Builder is sales & marketing software purpose-built for business advisors to find, win and keep their best clients.

Related categories

Marketing Automation

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Marketo + The Value Builder System™

Create value builder system™ contacts from new Marketo leads

New Form Submission

New Program

Updated Lead

Create or Update Company

API Request (Beta)

Find Lead

Find or Create Company

New Activity Feed

Opened Email by Contact

Sent Email to Contact

New Contact

Update Contact

Add Event to Contact

Tag Contact

Deactivate Contact Nurture Cycle

Activate Engagement Program to Contact

Update Contact From Email

New Lead

New Self-Service Flow Action (SSFS)

Add Lead to List

Create or Update Lead

Find Company

Find Lead by Field

Find or Create Lead

Clicked Email by Contact

Open/Click Contact Email

Engagement Program Activated

Unsubscribe Contact From Nurture Cycle

Activate Contact Nurture Cycle

Add Note to Contact

Create Contact From Email

Send Email

Send / Resend Engagement Credentials

Find Contact From Email

About Marketo

Related categories

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About The Value Builder System™

Related categories

Similar apps

Zapier Interfaces