If you are running an A/B test with multiple forms on this page, only map fields that are common to both forms to required fields in your action step

We will use a fake lead on the next step. You can't pull in actual leads because of Instapage security policies. All fields from your chosen page will be available with placeholder values and can be mapped in the Action step. [Check instructions for more details](https://help.instapage.com/hc/en-us/articles/360001720908-Integrating-with-Zapier).

Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, optimize, and personalize landing pages at scale.

Instapage

Unbounce is a landing page platform that helps you convert more visitors into leads, sales, and customers. Unbounce Conversion Intelligence™ is AI powered-functionality that works with your marketing intuition to ensure the best campaign performance every time.

Unbounce

Kit is an email marketing platform for professional bloggers. Easily create email sequences, tag subscribers, grow your list, and automate your email marketing.

Wishpond is a lead generation and marketing automation platform that helps customers to manage and nurture their leads.

Wishpond

Leadpages lets you build beautiful, high-converting landing pages, sign-up forms, and other conversion assets.

Leadpages

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

Body text to append to an existing history item e.g. "Talked with Jane Doe and they are no longer interested...".

First Name of the person that created the history item.

Last Name of the person that created the history item.

The ID associated with the registrant on a project.

The ID associated with the history item of a registrant.

Subject of history item to update e.g. "Left a voice message".

Type of history item to update; Email, Phone, etc.

Body text of the history item to create e.g. "Talked with Jane Doe and they are no longer interested...".

Subject of history item to create e.g. "Left a voice message".

Type of history item to create; Email, Phone, etc.

The First Name of the person creating the note.

The Last Name of the person creating the note.

The note to be associated with a registrant.

Automatically merge with orginal to avoid duplicates. Supports question-answers, notes and history

Email address type one of Home, Work, Personal, Other

Phone number type one of Home, Mobile, Work, Other

Address of this registrant i.e. Work, Home, etc.

The contactPreference associated with the Person.

The company the person is associated with.

Use this field to record comments as notes in Lasso.

Source of registrant i.e. Online Registration, Call In, etc.

Select whether to send email notifications to the assigned sales rep. Note: Defaults to true/yes.

Select a sales sep Rotation. If not selected the default rotation will be used.

Provide the id of an email template to have an auto reply sent to the registrant.

Select a Question from the dropdown to be answered below.

Select the to the Question selected above. Note: multi select and checkbox inputs are delimited by comma ( , ).

Body text of the history item to update e.g. "Talked with Jane Doe and they are no longer interested...".

Email address type i.e. Work, Personal, etc.

Phone number type i.e. Work, Personal, etc.

Source of registrant i.e. Online Registration, Call In, etc. This field will NOT be updated on matched registrants

Secondary Source of registrant. This field will NOT be updated on matched registrants

Select whether to send email notifications to the assigned sales rep. Note: Defaults to true/yes, applicable only to registrant creation.

LassoCRM is a CRM that empowers home selling teams by taking the guess work out of reporting, sales and the marketing process.

LassoCRM

Easily manage your leads by connecting Instapage with LassoCRM. This automation creates a new registrant in LassoCRM whenever a form is submitted in Instapage. Save time and effort by streamline lead capturing and nurturing process, preventing manual data entry and ensuring your CRM is always up-to-date with the latest information.

Instapage + LassoCRM

Create LassoCRM registrants from new Instapage form submissions

Supported triggers and actions

Form Submission

Update and Append to a History Item

Create Registrant

New Registrant

Create a History Item

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