Facebook Custom Audiences + Pardot

Add new Pardot prospects to Facebook Custom Audiences as emails when added to list

Automate your marketing efforts with this efficient workflow. When a new prospect is added to your Pardot List, this setup ensures they are simultaneously added to a Facebook Custom Audience. This saves precious time and helps you efficiently optimize targeting for your Facebook ads. Enhance your marketing strategy without extra effort with this seamless connection between Pardot and Facebook Custom Audiences.

When this happens...
Prospect Added to List
Triggers when a Prospect is added to a list.
TriggerPolling
automatically do this!
Add Email to Custom Audience
Adds an email address to an existing custom audience.
ActionWrite

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Supported triggers and actions

New Form Submission
Triggers when a form is submitted.
Trigger
Polling
Try It
- ListRequired
Trigger
Polling
Try It
- ListRequired
- ProspectRequired
Action
Write
- ListRequired
- ProspectRequired
Action
Write
- ProspectRequired
- Email Address
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Do Not Email?
- Review Status
- Star Status
- Do Not Call?
Action
Write

- Email AddressRequired
Action
Search
- NameRequired
- Description
Action
Write

- Custom AudienceRequired
- EmailRequired
Action
Write

New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Polling
Try It
New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Polling
Try It
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- NameRequired
- CampaignRequired
- ListsRequired
- From NameRequired
- From EmailRequired
- Subject LineRequired
- Email Body (Text)Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write
- Api Docs Info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write
- Custom AudienceRequired
- EmailRequired
Action
Write
- Api Docs Info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write

About Facebook Custom Audiences

Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.

Learn more

Related categories

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn more