Drift + Google Analytics 4

Push new Drift conversations to send measurement events for an application in Google Analytics 4

Increase your analytics efficiency with this dynamic workflow. Whenever a conversation is pushed in Drift, it triggers an event measurement for a specific application on Google Analytics 4. This saves you valuable time and effort, ensuring key data is instantly captured and tracked for your evaluation without delay or manual intervention. Boost your business's productivity by integrating Drift and Google Analytics 4 seamlessly with this simple yet powerful automation.

Increase your analytics efficiency with this dynamic workflow. Whenever a conversation is pushed in Drift, it triggers an event measurement for a specific application on Google Analytics 4. This saves you valuable time and effort, ensuring key data is instantly captured and tracked for your evaluation without delay or manual intervention. Boost your business's productivity by integrating Drift and Google Analytics 4 seamlessly with this simple yet powerful automation.

  1. When this happens...
    DriftDrift
    Conversation Pushed

    Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.

    TriggerInstant
  2. automatically do this!
    Google Analytics 4Google Analytics 4
    Send Measurement Events for an Application

    Send Measurement Events for given application.

    ActionWrite
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Supported triggers and actions

  • Drift triggers, actions, and search

    Conversation Pushed

    Triggers when a conversation is ready for consumption by third-party systems. This can occur in the following situations: - A conversation has not been active for a specified period of time (customizable by each organization) - A conversation had its status changed to 'closed' - A conversation was manually push to third-parties by a user.

    Trigger
    Instant
    Try It
  • Drift triggers, actions, and search

    New Conversation

    Triggers when a conversation is started.

    Trigger
    Instant
    Try It
  • Drift triggers, actions, and search

    New Contact

    Triggers when a new contact is created through drift.identify. Unless specified by the Drift team, use the "new lead" trigger.

    Trigger
    Instant
    Try It
    • Lead StageRequired

    Trigger
    Instant
    Try It
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About Drift

Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.
Learn more

Related categories

  • Customer Support

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google-analytics-4 logo

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

Related categories

  • Analytics
  • Google