Reddit Lead Ads connects businesses with engaged communities to drive quality leads and efficiently convert interested users into potential prospects.

Reddit Lead Ads

RFC3339 format if not provided, current time will be used. Example: 2021-07-25T21:45:38Z

For custom events you can leave it empty.

Check event documentation to find what version you need to specify for each [predefined event](https://api-docs.omnisend.com/reference/events-overview).

Add the event properties you want to use for automation/segmentation.

Note: If you fill in this section, leave the *Event properties - basic* blank. [Learn more about advanced event properties](https://api-docs.omnisend.com/reference/events-overview)

Contact identifier for which event is created (email, phone or id is required)

If email subscription status is not known, leave empty. Possible values:

"subscribed" - Contact is subscribed

"unsubscribed" - Contact has unsubscribed

"nonSubscribed" - Contact's status is unknown (contact hasn't subscribed or unsubscribed yet)

RFC3339 format if not provided, current time will be used. Example: 2021-07-25T21:45:38Z

If contact email subscription status is "subscribed" or "unsubscribed" date used to indicate when contact made this action.

If SMS subscription status is not known, leave empty. Possible values:

"subscribed" - Contact is subscribed

"unsubscribed" - Contact has unsubscribed

"nonSubscribed" - Contact's status is unknown (contact hasn't subscribed or unsubscribed yet)

RFC3339 format if not provided, current time will be used. Example: 2021-07-25T21:45:38Z

If contact SMS subscription status is "subscribed" or "unsubscribed" date used to indicate when contact made this action.

Email is required if Phone Number is not provided.

Phone Number is required if Email is not provided.

Can be:

- -subscribed - Contact is subscribed (default)
- -unsubscribed - Contact has unsubscribed
- -nonSubscribed - Contact's status is unknown (contact hasn't subscribed or unsubscribed yet)
- -removed (**DEPRECATED**) - Contact was removed by system (bounced emails, etc.) or administrator.

If empty - will be pre-filled with current date.

We strongly recommend to add at least one tag so you could separate among all contacts, i.e.  *source: mailchimp*. 
Enter one tag per input. Press '+' button to add more tags.

Contacts creation date, [ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) format. (example: 2017-05-30T14:11:12Z).

ISO 3166-1 alpha-2 (2 letter) country codes. More info [here](https://developers.omnisend.com/guides/iso-country-codes).

Contact's gender. Can be: **m** - male, **f** - female.

[ISO 8601](https://en.wikipedia.org/wiki/ISO_8601) format.

Opt-in IP address in ipv4 or ipv6 format. Opt-In Date is required if this field is passed.

Enter custom properties name and select field so that values would be assigned.

**Name restrictions**:

- * Can contain only Latin characters, numbers, "_" (underscore) sign
- * Name is case sensitive
- * Max name length - 128 symbols. Bellow entered custom properties name will be filled after predefined "zapier\_", i.e. zapier\_[YOUR_ENTERED_PROPERTIES_NAME]. So you have 122 symbols left.

**Value restrictions**:

- * String max length - 2048 characters
- * List and object types are not supported
- * Floats are rounded to 6 digits precision.

Read more [here](https://api-docs.omnisend.com/v3/contacts/custom-properties).

Send welcome email (will be sent only if welcome workflow is turned on) or not.
Default value - true.

Select custom event to be triggered. [Create custom events](https://support.omnisend.com/api-documentation/custom-events) in an Omnisend App, if you haven't done that yet.

Enter for which contact (subscriber) this custom event should be triggered.

Enter custom field system name and select its value. `fields` is an object with your defined ([in Omnisend app](https://support.omnisend.com/api-documentation/custom-events)) keys and values with predefined corresponding types. Custom fields can contain any information needed on automated emails.

Omnisend is a marketing automation platform built for growing ecommerce businesses that have graduated their basic email marketing tools.

Omnisend

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

Streamline your lead management process with this workflow. With each new lead captured through Reddit Ads, a subscriber is instantly added to your list on Omnisend. This not only ensures a rapid response but also boosts your email marketing efforts as new leads are immediately included in your campaigns. Simplify your lead management and enhance your outreach with this seamless integration.

Omnisend + Reddit Lead Ads

Create new Omnisend subscribers from Reddit Lead Ads leads

Supported triggers and actions

New Lead

Create Subscriber

Send Customer Event

About Omnisend

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About Reddit Lead Ads

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