Facebook Conversions + Qualtrics

Create Facebook Conversions lead events from new Qualtrics survey responses

Easily send valuable customer insights from Qualtrics to Facebook Conversions by setting up this workflow. When a new survey response is received in Qualtrics, a lead event will be triggered in the Facebook Conversions, allowing you to track and measure the effectiveness of your marketing efforts. Stay on top of your customer's feedback and improve your ad performance with this seamless integration.

Easily send valuable customer insights from Qualtrics to Facebook Conversions by setting up this workflow. When a new survey response is received in Qualtrics, a lead event will be triggered in the Facebook Conversions, allowing you to track and measure the effectiveness of your marketing efforts. Stay on top of your customer's feedback and improve your ad performance with this seamless integration.

  1. When this happens...
    QualtricsQualtrics
    New Survey Response

    Triggers when a new response for a survey is received.

    TriggerPolling
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Lead Event

    Publish lead events to Conversions API

    ActionWrite
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Supported triggers and actions

    • Mailing ListRequired

    • Contact First Name

    • Contact Last Name

    • Contact Email Address

    • Phone Number

    • Embedded Data

    • External Reference

    Action
    Write
    • Api Docs Info

    • Stop on errorRequired

    • HTTP MethodRequired

    • URLRequired

    • Query string parameters

    • Additional request headers

    • Body

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

  • Ads & Conversion
  • Facebook
qualtrics logo
qualtrics logo

About Qualtrics

Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
Learn more

Related categories

  • Forms & Surveys

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