To learn more, read the [Squarespace API Documentation](https://developers.squarespace.com/commerce-apis/what-can-i-do)

Select “Yes” to [stop this Zap step](https://help.zapier.com/hc/en-us/articles/20505304170637-Review-Zap-run-statuses#h_01HD20969HPZ01ENM30NQR79X5) if the app returns an error and enable automatic authentication refresh. Select “No” to run the Zap step regardless of errors. Learn more about [API Request action error handling](https://help.zapier.com/hc/en-us/articles/12899473501453#h_01JKRBY68EDXBB1V817DSTRZ0N).

Requests can only be made to domains associated by this application. Read more about [API Request Setup](https://help.zapier.com/hc/en-us/articles/12899607716493).

Any parameters added to a URL will be URL-encoded and appended to the request URL to pass additional data to the API request.

These headers and values will be applied to the request in addition to any headers created as part of authentication. Authentication headers are added automatically.

Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, `{"foo": "bar"}` is perfectly valid.

Squarespace is a website builder, blogging platform, hosting service, commerce platform, and domain name registrar.

Squarespace Forms

Tumblr is a microblogging platform and social networking website which allows users to post multimedia and other content to a short-form blog.

Tumblr

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

The user's distinct_id. If you are sending Events to Mixpanel in addition to Profiles, this property value should be identical to the distinct_id property attached to events so that you can connect events to profiles. [Tell me more about distinct_id](https://mixpanel.com/help/questions/articles/what-is-distinctid).

Properties contain information about the profile. For example, for a user profile, properties can be things like an email address, where they came from, or their age. These properties allow you to drill down to very specific segments of users/customers and learn more.

Properties are sent as key-value pairs where the key is the _property name_ and the value is the _property value_. [Tell me more about properties](https://mixpanel.com/help/questions/articles/what-is-the-difference-between-event-properties-super-properties-and-people-properties-and-which-should-i-use).

Certain property keys are special/reserved. For example, if you include the `$email` property, you can start sending targeted email notifications using Mixpanel's Notifications product. Other examples of special properties are `$name`, `$phone` and `$unsubscribed`. [Learn more about Special/Reserved properties](https://mixpanel.com/help/questions/articles/special-or-reserved-properties)
.

A name for this Event. For example, 'Brand Mentioned in Tweet' or 'Payment Made'. [Tell me more about Events](https://mixpanel.com/help/reference).

A way to uniquely identify your users (or more generally, profiles). If you are sending Profiles to Mixpanel in addition to events, this property value should be identical to the Distinct ID property attached to the Profile so that you can connect events to people records. [Tell me more about distinct_id](https://mixpanel.com/help/questions/articles/what-is-distinctid).

Event Properties are bits of extra information that you send along with your Events describing the details of that action. They are usually specific to the Event they’re describing and don’t apply universally to other Events. Leveraging Event Properties allows you to conduct deeper analysis to better understand user behavior for a specific action. For example, a 'Song Added to Playlist' event could have 'Artist' and 'Playlist' as the properties. Properties are sent as key-value pairs where the key is the _property name_ and the value is the _property value_. [Tell me more about properties](https://mixpanel.com/help/questions/articles/what-is-the-difference-between-event-properties-super-properties-and-people-properties-and-which-should-i-use).

Use the + sign to add properties to this event.

Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.

To make a business successful, you need to understand how and why users convert—or don’t. Zapier can automatically add customer data to your Mixpanel account so you can start analyzing and optimizing quickly. Together, Zapier and Mixpanel will help you efficiently gain insight into user data to inform your business decisions.

Mixpanel

Here are some creative ways to use Mixpanel with Zapier:

Improve your KPIs when you understand how a new user interacts with your business and what leads to retention or churn. Use Zapier to send events to Mixpanel when leads convert to users in Intercom. 

Learn when a customer converts so you can better understand the user journey that led them there. Track new Stripe charges or PayPal payments as events in Mixpanel.

The more you understand your customers, the more you can focus your team's resources. Use Zapier to track events in Mixpanel whenever you receive new Typeform entries or SurveyMonkey responses.

Easily track new form submissions from your Squarespace Forms website with this seamless workflow. Once a visitor submits a form, the information will be instantly sent to Mixpanel, creating a track event for valuable data analysis. Stay informed about user engagement and optimize your website's performance with this efficient integration.

Mixpanel + Squarespace Forms

Track Mixpanel events for new Squarespace Forms form submissions

Supported triggers and actions

New Form Submission

Create or Update Profile

API Request (Beta)

Track Event

About Mixpanel

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About Squarespace Forms

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