Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.

Gravity Forms makes it easy to collect data straight from your WordPress site, but getting that information where it needs to go can be a headache. Let Zapier do the work for you. Combined with Gravity Forms, Zapier can automatically export new responses to the database of your choice and notify the right person of a new lead. You can even connect Gravity Forms with your calendar to instantly create new events. 

Gravity Forms

Online form builder where powerful flexible features create endless possibilities.

Formdesk

Zoho Creator is an online database builder. Its easy drag-n-drop interface lets you create custom applications for every data collection need, define workflow and also configure business rules that are unique to your business.

Zoho Creator

Formidable Forms is a WordPress plugin that helps you create beautiful drag and drop forms with custom styling. You and your visitors can submit and edit entries and posts from the front-end of your site. When you have data, display it with graphs and custom views.

Formidable Forms

Ninja Forms is the easiest and most flexible WordPress Form builder.

Ninja Forms

Form endpoints for designers and developers. You control the form look and feel, and FormKeep handles the data.

FormKeep

Instantly build dynamic interfaces that connect to Zaps and a data source (like Tables). Interfaces gives you a drag-and-drop way to build visual workflows for any business process, without writing code.

Zapier Interfaces

If this dropdown is empty, [create a Conversion that has a "Data Source" of "Conversions API"](https://cdn.zappy.app/9022540f5d7341601103958ccff3f5ac.png) in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.

Advertisers need to [enable enhanced conversion tracking from Campaign Manager](https://www.linkedin.com/help/lms/answer/a423304/enable-first-party-cookies-on-a-linkedin-insight-tag) in order to activate first party cookies that appends a click ID parameter `li_fat_id` to the click URLs.

If you use this field, you must also fill in the "Last Name" field.

If you use this field, you must also fill in the "First Name" field.

If you use this field, you must also fill in the "First Name" and "Last Name" fields.

Must be a [two-letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2), like `US`. If you use this field, you must also fill in the "First Name" and "Last Name" fields.

This is generated when users submit Linkedin Lead-gen forms, and can be downloaded via [Campaign Manager UI](https://www.linkedin.com/help/lms/answer/a425750) or [Lead Sync API](https://learn.microsoft.com/en-us/linkedin/marketing/lead-sync/leadsync?view=li-lms-2024-08&tabs=http).

If you use this field, you must also fill in the "Currency" field.

Must be in [ISO format](https://en.wikipedia.org/wiki/ISO_4217) (e.g. `USD`).

If this field is left empty, we will default to the time the Zap ran.

A unique ID that can be defined by the advertiser.

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

LinkedIn Conversions

Here are some creative ways to use Gravity Forms with Zapier:

 Organize form responses in spreadsheets that are simple to share with your team. Save new Gravity Forms submissions to a Google Sheets spreadsheet, and you’ll be able to access your data from any browser at any time.

 When potential customers enter their information in a Gravity Form, Zapier can create a new Salesforce Lead and start the process of converting them to a long-term customer.

 Instantly add sales leads to your email drip campaign. Send leads from Gravity Form submissions straight to MailChimp and trigger your welcome email.

Maximize your marketing strategy with this efficient workflow. Whenever a form is completed in Gravity Forms, a corresponding conversion event is instantly sent to LinkedIn Conversion. By doing so, you can precisely monitor form submissions through your LinkedIn dashboard, streamlining your lead generation process.

Gravity Forms + LinkedIn Conversions

Send LinkedIn Conversion events for every new Gravity Forms submission

Supported triggers and actions

Form Submission

Submit Form

Create Entry

Send Conversion Event

About Gravity Forms

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About LinkedIn Conversions

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