Facebook Conversions + Qualtrics

Create Facebook Conversions purchase events from new Qualtrics survey responses

Easily track survey responses with this efficient workflow. When you receive a new survey response in Qualtrics, it will trigger a purchase event to be sent to Facebook Conversions. This automation helps you keep track of important data, ensuring prompt analysis and decision-making based on user feedback.

Easily track survey responses with this efficient workflow. When you receive a new survey response in Qualtrics, it will trigger a purchase event to be sent to Facebook Conversions. This automation helps you keep track of important data, ensuring prompt analysis and decision-making based on user feedback.

  1. When this happens...
    QualtricsQualtrics
    New Survey Response

    Triggers when a new response for a survey is received.

    TriggerPolling
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Purchase Event

    Publish purchase events to Conversions API

    ActionWrite
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Supported triggers and actions

    • Mailing ListRequired

    • Contact First Name

    • Contact Last Name

    • Contact Email Address

    • Phone Number

    • Embedded Data

    • External Reference

    Action
    Write
    • Api Docs Info

    • Stop on errorRequired

    • HTTP MethodRequired

    • URLRequired

    • Query string parameters

    • Additional request headers

    • Body

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

  • Ads & Conversion
  • Facebook
qualtrics logo
qualtrics logo

About Qualtrics

Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
Learn more

Related categories

  • Forms & Surveys

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