Facebook Conversions + Google Calendar

Start new events in Google Calendar and send purchase events in Facebook Conversions

Start each event on time with this handy workflow. Whenever an event starts in Google Calendar, it'll immediately send a Purchase Event in Facebook Conversions. No need to switch between apps or miss out on tracking key events, this automation ensures every important activity is accurately logged and your online ads performance is accurately tracked.

When this happens...
Event Start
Triggers when a specified amount of time before an event starts.
TriggerPolling
automatically do this!
Send Purchase Event
Publish purchase events to Conversions API
ActionWrite

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Supported triggers and actions

New Calendar
Triggers when a calendar is created.
Trigger
Polling
Try It
- CalendarRequired
- Search Term
Trigger
Polling
Try It
- CalendarRequired
- Expand Recurring Events
Trigger
Instant
Try It
- CalendarRequired
- Search TermRequired
Trigger
Polling
Try It
- NameRequired
- Description
Action
Write

- CalendarRequired
- Summary
- Description
- Location
- Add Conferencing?
- Start Date & TimeRequired
- End Date & TimeRequired
- Repeat Frequency
- Repeat Until
- Repeat How Many Times?
- All day
- Color
- Attendees
- Visibility
- Use Default Reminders?
- Reminders
- Minutes Before Reminders
- Show me as Free or Busy
- Guests Can Modify Event
- Event Type
Action
Write
- Source CalendarRequired
- EventRequired
- Destination CalendarRequired
- Send Notifications
Action
Write

- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- CalendarRequired
- Expand Recurring Events
- Search Term
- Start Time Before
- End Time After
- Event Type
Action
Search
- Show Hidden Calendars
- Show Deleted Calendars
- Minimum Access Role
Action
Search
- CalendarRequired
- Expand Recurring Events
- Search Term
- Start Time Before
- End Time After
- Event Type
- Summary
- Description
- Location
- Add Conferencing?
- Start Date & TimeRequired
- End Date & TimeRequired
- Repeat Frequency
- Repeat Until
- Repeat How Many Times?
- All day
- Color
- Attendees
- Visibility
- Use Default Reminders?
- Reminders
- Minutes Before Reminders
- Show me as Free or Busy
- Guests Can Modify Event
- Event Type
Action
Search or write
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

- CalendarRequired
Trigger
Polling
Try It
- CalendarRequired
- Time Before
- Time Before (Unit)
- Search Term
Trigger
Polling
Try It
- CalendarRequired
Trigger
Instant
Try It
- CalendarRequired
- EventRequired
- Attendee/sRequired
Action
Write
- CalendarRequired
- EventRequired
- Notify Attendees?
Action
Write
- CalendarRequired
- Describe EventRequired
- Attendees
Action
Write
- CalendarRequired
- EventRequired
- Summary
- Description
- Location
- Start Date & Time
- End Date & Time
- Repeat Frequency
- Repeat Until
- Repeat How Many Times?
- All day
- Color
- Attendees
- Visibility
- Use Default Reminders?
- Reminders
- Minutes Before Reminders
- Show me as Free or Busy
Action
Write
- CalendarRequired
- Event IDRequired
Action
Search
- Calendar
- Start Time
- End Time
Action
Search
- CalendarRequired
Action
Search
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

About Google Calendar

Google Calendar lets you organize your schedule and share events with co-workers and friends. With Google's free online calendar, it's easy to keep track of your daily schedule.

Learn more