How Jotform's Zapier embed keeps customers in their product longer
Jotform is an online form builder that helps you create powerful forms, collect data, and automate workflows—all without writing a single line of code.
How Jotform used the Workflow API
Jotform compiled a directory that shows their customers all the integration possibilities in one place.
Using the Zapier Workflow API, Jotform tailored the Zapier embed experience with their own brand's look, feel, and flow. That way, customers could seamlessly automate inside their product.
Jotform surfaced pre-made workflows to demonstrate popular ways their customers can use their tools with Zapier.
By embedding Zapier's editor, Jotform users can create and manage their workflows without leaving the platform.
Get started with the Workflow API
Why: The Workflow API lets you make Zapier fit perfectly with your app’s design and flow, from signing up users to creating and managing Zaps.
Where: Add it where users will manage their Zaps or look to connect with other apps.
How: Get your app approved and public in Zapier's App Directory to get your client ID. Then, use the API to customize and embed Zapier features. Copy a bit of code to embed these directly into your app.
There's more to explore
Customize more with the Workflow API
Use Zapier's Workflow API and 9,000 integrations to power a built-in automation experience.
Learn more