Update subscriber records from new mailing list activity
Update subscriber records from new mailing list activity
Your subscriber list misses updated status and opt-in timestamps, causing outdated segments. It keeps contact status and opt-in times current so segments and reports match reality.
Overview
Campaign managers frequently act on stale subscriber lists, which breaks segmentation and campaign accuracy. This flow aligns your central database with audience changes, updating status and opt-in timestamps within minutes so launches and reports are reliable.