Update subscriber opt out status in your central database
Update subscriber opt out status in your central database
Unsubscribe webhooks aren't updating contacts, leaving opted-out recipients in campaign lists. Keep records current so campaign managers avoid accidental sends before the next campaign.
Overview
Untracked unsubscribes lead to accidental emails and wasted sends, undermining deliverability and reputation. This workflow ensures unsubscribe webhooks flip the marketing flag in your contact tables within minutes so campaign managers never email opted-out recipients before the next campaign.