Update subscriber churn status in your marketing list
Update subscriber churn status in your marketing list
Your subscriber records miss churn context when offline events arrive, so retention campaigns target inactive customers. This marks profiles as churned so campaigns skip them before the next send.
Overview
Churned customers left unflagged keep eating into deliverability and campaign performance. Flagging churn events directly on subscriber profiles cleans segments and ensures campaign managers exclude inactive addresses within minutes, improving send relevance before the next campaign.