Update new lead records with normalized fields for routing

Your leads table contains freeform channel tags and varied property descriptions that break targeting. It standardizes and tags leads so campaign managers can segment and route them the same day.

Overview

Freeform channel tags and mixed property descriptions make campaign targeting error-prone and slow to segment. This flow cleans and encodes those fields at intake so campaign managers and marketing ops receive correctly tagged leads ready to segment and route the same day.