Update membership tags when a subscription is canceled
Update membership tags when a subscription is canceled
When subscribers cancel, your membership lists may keep paid tags, which makes retention campaigns send to the wrong people and stalls win-back work. You regain correct audience segments so your campaign and retention teams can act the same day.
Overview
Canceled subscriptions should immediately update your marketing audience so campaigns and win-back flows act on current status. This flow swaps paid membership tags for guest tags so campaign managers and retention coordinators get correct segments and can respond the same day.