Update marketing lists when a subscriber opts out
Update marketing lists when a subscriber opts out
Unsubscribes in a legacy newsletter can fail to reach your central audience, causing accidental sends and complaints. It applies opt-outs to your main list so contacts stop receiving campaigns same day.
Overview
When unsubscribe signals only live in a legacy newsletter, marketing can accidentally email opted-out people and face complaints. This workflow routes those opt-outs to your central audience so campaign lists are corrected and outreach stops the same day.