Update lead records from website webhook and flag interest

Your website lead payloads arrive unstructured and require manual parsing, delaying sales context for reps. The flow enriches and flags matching leads so reps can start outreach the same day.

Overview

Incoming web leads often arrive as messy payloads, so reps waste time parsing and lose outreach momentum. This flow parses and enriches matching lead records, and flags product interest so reps have context and can contact prospects the same day.