Update lead check-in times in CRM from webinar views
Update lead check-in times in CRM from webinar views
Your webinar viewers aren't linked to CRM leads, so reps miss viewing context and can't prioritize outreach. Push watch start/end timestamps to lead records to enable accurate segmentation and same-day follow-up.
Overview
When webinar viewing data doesn't reach CRM, your campaign segmentation and SDR follow-up lose context. This flow writes start/end watch times to lead records so demand gen and reps can segment and reach out the same day, improving outreach effectiveness.