Update ex-customer account status and ref for campaigns
Update ex-customer account status and ref for campaigns
Your accounts slip when former customers aren't flagged, letting inactive records enter audiences. This keeps status and reference IDs current so audiences are accurate ahead of the next campaign.
Overview
When account records flip to former, inactive contacts can still slip into active campaign audiences and waste sends. This flow updates account classification and preserves reference IDs in the CRM so campaign managers can run clean audience builds ahead of the next campaign.