Update dormant contacts to inactive status in CRM

Your dormant contact list treats stale profiles as active, leading to wasted sends and skewed audience counts for campaign managers. This marks them Inactive so lists are accurate before campaigns.

Update dormant contacts to inactive status in CRM

Overview

Stop sending campaigns to contacts who haven’t engaged and protect your audience quality. This workflow marks dormant profiles Inactive and restores accurate lists so campaign managers can run targeted sends with confidence before the next campaign cycle.

Update dormant contacts to inactive status in CRM