Update customer profiles from verified webhook contact feeds

Your incoming webhook contact payloads often arrive unverified or inconsistently formatted, causing segmentation mismatches and skipped campaigns. Keep profiles current for same-day campaign activations.

Overview

Stale or malformed webhook contact data silently degrades campaign performance; this flow verifies and normalizes incoming contacts and updates profile attributes so campaign and CRM teams see accurate audiences. That means cleaner segments and same-day audience activations instead of manual fixes.