Update CRM contact when subscriber email is marked cleaned
Update CRM contact when subscriber email is marked cleaned
Subscriber hygiene updates don't reach CRM, leaving unreachable emails in lists and increasing bounces. Keep CRM marked so campaign managers avoid bad sends before the next mailing.
Overview
Unchecked cleaned addresses bloat campaign lists and increase bounces, costing send capacity and deliverability. Propagating hygiene flags into CRM gives campaign managers an accurate recipient picture and prevents bad sends before the next mailing.