Update CRM contact status when subscriber opts out
Update CRM contact status when subscriber opts out
Subscriber opt-outs can leave CRM contacts marked contactable, causing compliance risk and accidental sends. Keep contact preferences updated so campaigns respect opt-outs before the next send.
Overview
When subscribers opt out, continuing to email them risks complaints and compliance exposure. This flow updates CRM contact preferences automatically so marketing ops and campaign managers stop emailing opted-out addresses within minutes and before the next campaign run.