Update contact status from unsubscribe events to inactive
Update contact status from unsubscribe events to inactive
Unprocessed unsubscribes leave contacts in campaign audiences and create compliance risk for your marketing sends. Mark those contacts inactive so campaign managers stop outreach within minutes.
Overview
When unsubscribes don't reach your contact table, campaigns keep messaging opted-out people and risk deliverability issues; this flow marks unsubscribes inactive in your central database so campaign managers stop outreach. It keeps lists clean within minutes and reduces compliance exposure before the next send.