Update contact record on unsubscribe for campaign lists
Update contact record on unsubscribe for campaign lists
Untracked unsubscribes in your contact list cause campaign managers to email opted-out recipients and trigger compliance issues. This updates contact records and stops mailings before the next send.
Overview
Unsubscribes that don't reach your CRM create campaign risk and wasted sends. This flow keeps your central contact records up to date and prevents mailings to opted-out addresses, so campaign managers run compliant sends before the next campaign.