Update contact date of birth from customer profile event
Update contact date of birth from customer profile event
Your customer DOBs often stay out of sync in marketing contacts, causing mistargeted segments and manual corrections. Keep contact DOBs synced so campaign managers can segment accurately before sends.
Overview
If customer DOBs aren’t present in your marketing contacts, age-targeted campaigns and compliance checks become slow and error-prone. This flow pushes updated date-of-birth values into contact records so campaign managers get accurate segments and avoid last-minute fixes before sends.