Update company records with merged e-commerce customer IDs
Update company records with merged e-commerce customer IDs
Your CRM lacks consolidated e-commerce customer IDs, creating duplicates and fragmented order history. This keeps merged customer IDs current so you reconcile orders and billing same day.
Overview
When your CRM shows split customer identifiers, reconciliation and billing demand manual fixes and slow fulfillment. This flow consolidates merged e-commerce customer IDs and writes consolidated values back to company records so you can reconcile orders and invoices the same day.