Update ad set records with latest UTM data
Update ad set records with latest UTM data
Your ad set records get stale when UTM or status change, leaving managers with incorrect targeting context. It refreshes UTM and status weekly so your team has accurate data ahead of weekly optimizations.
Overview
Stale UTM values and ad set status lead to wasted spend and noisy performance reports. This weekly refresh gives campaign managers and marketing ops a single source of truth for UTM and status fields, so decisions and optimizations reflect real performance ahead of weekly reviews.