Update ad audiences from purchase signals for targeting

Purchase-qualified contacts are not reliably added or removed from ad audiences, so campaigns target the wrong users. Keep audiences current so campaign managers reduce wasted spend within hours.

Update ad audiences from purchase signals for targeting

Overview

When purchase signals and consent flags aren't reflected in ad audiences, campaigns waste budget on the wrong users. This flow keeps audience membership aligned to purchase and consent so campaign managers reduce wasted spend and see updated audiences within hours.

Update ad audiences from purchase signals for targeting