Tag long-inactive contacts and mark as inactive permanent
Tag long-inactive contacts and mark as inactive permanent
Your inactivity list contains stale contacts, causing wasted sends and inflated campaign metrics. This flags those contacts as inactive so marketing can exclude them before the next send.
Overview
Stale contacts inflate campaign costs and damage deliverability. This flow automatically flags contacts added to your inactivity list as permanently inactive, letting campaign managers exclude them and preserve send health before launches.