Store social ad cookie IDs for matching records
Store social ad cookie IDs for matching records
Your ad cookie captures from site webhooks often lack storage, so anonymous visitors remain unlinkable to campaigns. You get short-lived matching records ready for retargeting within seven days.
Overview
When social ad cookie IDs aren't captured and persisted, your campaign managers can't seed retargeting audiences or measure attribution. This flow captures cookie identifiers and creates short‑lived matching records so marketing can seed retargeting and report on attribution within seven days.